Bob Anders of Creative Video Services, LLC

Coffee Talk with Bob Anders of Creative Video Services, LLC

WC: How did you get started in wedding videography?

BA: After getting my B.A. in Media Communications from Webster University, I produced commercials and television shows, one of which I won an Emmy Award for, and eventually began shooting weddings on the side. As word got out about how great my work was, I eventually quit my job with another employer and started shooting weddings full-time. I've been blessed to be able to do what I truly love on a full-time basis.

WC: How would you describe your videographic style? Are you discreet and photojournalistic or are you hands-on and interactive with the subjects?

BA: That depends on the client's needs. Most of the time we are discreet because that's what our clients want, but sometimes it can be appropriate for us to interact. We are often complimented on how discreet we are, yet always getting the best shots and reactions of the wedding party and guests, mostly without them even knowing it.

WC: Do you videotape in black-and-white, in color, or both?

BA: We always tape in color. During editing we can convert video to slow-motion, black and white, sepia tones, or use other filters and effects. It is my editing style that sets me apart from many others. A wedding video should be elegant, fun, and emotional, not cheesy and full of strange effects and transitions. We have won several prestigious international awards for our weddings from a Communicator Award to the Marcom and Telly Awards. Most of these awards are not known for acknowledging wedding videos, but rather television and commercial video, which make them even more special.

WC: Some brides opt to have a relative or friend videotape their wedding. What difficulties might they encounter if they choose this route?

BA: The biggest problem with having a relative videotape a wedding is experience and a lack of equipment. You need the right equipment to do the job correctly. I've seen a lot of videographers cut corners by using less than adequate mics or video cameras with devastating results. I always tell my brides that they only get to walk down the aisle one time, so it is very important that they find someone with experience and the right tools. You wouldn't hire an auto mechanic to paint your house would you?

WC: What are some common misconceptions couples may have regarding videographers?

BA: Sometimes brides think all videographers are the same and shop by price. There is a vast difference between an experienced videographer and one who bought a camera and went into business just to make money. The best videographers are those who have a formal education in video and who strive to always learn more about their field as technologies change.

I make it a point to go to seminars and take classes so I can stay on top of my game. Things change fast and you have to change with them. Anyone can buy a camera and go into business, but there is no substitute for a creative and educated mind.

WC: What advice would you give to a couple interviewing videographers for their wedding?

BA: Look at a lot of demos. If a videographer only has one demo to show you, it's a good idea to keep looking. When I meet with brides, I'll show them several weddings that I've shot so they can see the consistency in my style from wedding to wedding.

Don't shop by price. If you want a really good video, be willing to pay a professional who has taken the time to get educated in the field and who uses the right equipment for the job. Everyone on my staff has a college degree in video or broadcast journalism and is required to seek ongoing training.

WC: I'm sure your videos have captured many special events. What was one of your favorites?

BA: A bride came to me after going to all of the wedding shows and interviewing every other videographer in town. She said she liked my work and hired me on the spot. After the video was finished she came to pick up the DVD. We watched a few minutes of it when I noticed she was crying. She said, "Bob, I really like you and I knew you could do a good job, but I never expected it to be this good." My wife makes fun of me sometimes and tells others that I make people cry for a living. Each wedding is a very special day in the lives of the bride, groom and their families. It's one day that both sides of the family can get together and enjoy each other's love and company. I enjoy documenting that day for them, knowing that 20 or 50 years from now their children or grandchildren will watch the video. I am honored to be a small part of their lives at one of the most important events of their lifetime.

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